Content Marketing Specialist (hybrid office & home working) - North West

£25,000 to £30,000 + benefits - Sales & Marketing
Ref: 486 Date Posted: Monday 27 Jun 2022
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Are you a Marketing Specialist keen on working with a leading, multi award winning tech company? Would you love to see the difference your work makes in real life settings whilst helping to improving the health and wellbeing of the UK population? Then we could have your ideal role!
We’re on the on-site recruiter for this leading healthcare software solutions group sitting at the forefront of Pharmacy, GP Practice and Healthcare Data software solutions sectors, they already have some of the most innovative products in our sector – and there’s plenty more to come!
What you’re looking for?
Working closely with the Head of Marketing you’ll be heavily involved in the delivery of product focused marketing activities, helping deliver marketing initiatives to new and existing customers. You’ll help to ensure the effective positioning of the product portfolio across multiple group business brands; planning, delivering and monitoring the marketing and communications to support the launch and promotion of innovative new and existing products & services.
  • Focus on active management of content marketing and media channels
  • Increase product visibility and awareness, helping present fresh propositions to the sector
  • Work across the wider marketing activity and inbound marketing specialist to support product content
  • Help to develop and deliver campaign plans, planning and coordinating marketing initiatives across all multiple marketing channels
  • Plan and deliver Go To Market Strategies for new and existing products
  • Conduct market research and monitor insights across the market, customers and competitors to enhance the product value propositions
  • Co-ordinate the inclusion of customer feedback and insights into product development and service delivery
Are you what they’re looking for?
They’re looking for a creative thinker with a friendly and confident personality and great interpersonal skills. A self-starter equally happy to work independently or with multiple teams. Someone resilient with excellent social skills and comfortable challenging people on the info they supply if necessary.
Experienced with:
  • Content marketing planning and execution across digital and social media channels
  • Coordinating integrated marketing and communication campaigns across a range of media
  • Passion for IT/Tech and digital development
  • Copywriting and editing
  • Managing web & social media presence and scheduling and publishing content
and what can they offer?
  • The chance to work with a great bunch of people in an innovative, driven and passionate environment.
  • A competitive salary with a range of additional benefits and a hybrid mix of home and office working.
  • Formal training, on the job development opportunities plus mentoring and coaching.
  • The opportunity to travel to other UK group offices, client sites and external events.