Digital Content Marketing Manager - Fixed Term Contract - North West

£35-40k DOE - Sales & Marketing
Ref: 405 Date Posted: Monday 13 Sep 2021
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We’re recruiting for an experienced Digital Content Marketing Manager to join a recently formed and growing business unit within one of the UK’s leading healthcare software solutions companies. Their marketing media solution helps pharmacy and GP clients present and promote their products and services whilst delivering important health and wellbeing content to their customers and patients.

It’s a fixed term contract role – 6 months initially, with the potential to extend to 9-12months.

About the role

In this key role you will own and manage content delivered through the in-store digital display marketing services platform. You’ll be developing briefs to help direct the creative design work, working with clients, along with the technical and commercial teams, keeping on top of multiple activities at once.

You’ll be responsible for planning and co-ordinating the schedule and delivery of content to drive in-store digital displays in pharmacies. You will need to quickly learn about the UK’s pharmacy market, getting to know customers and understanding what marketing content will help them to communicate and differentiate their business. You’ll need to navigate the consumer healthcare, health and beauty, public health and NHS markets to build relationships that bring third party content to the platform to support a well-rounded offering to customers.

Core areas of responsibility include:

  • Lead the commission and design of compelling content using motion graphics to populate the platform library:
  • Manage the work of one or more motion designers to turn ideas into assets that will be tailored to the pharmacy sector
  • Analyse, segment and understand the market to develop effective content plans backed up with metrics and reporting to demonstrate the value of the product
  • Develop a deep understanding of community pharmacy, its segments and their customers to ensure there is generic content that will drive change in customer and patient behaviour
  • Lead and commission bespoke content for group customers

Your skills and experience…

We’re looking for someone with a proven background working in a Digital Content role, with experience of the following:

  • Designing and producing digital channel content across multiple platforms
  • Creating and writing engaging, attention grabbing, informative yet concise content
  • Dealing with and building relationships with multiple internal and external stakeholders
  • Familiarity with CMS systems

And you’ll be:

  • A people person, confident, with strong communication and interpersonal skills
  • A practically minded individual with a proactive, hands-on approach
  • Highly organised, with an eye for detail and accuracy
  • Comfortable working at pace, on multiple areas and activities

If you have experience of working in a technology/software business or in a healthcare environment previously that would be beneficial in the role, but isn’t essential.

Other info

You’ll join a friendly, supportive and focused working environment, playing a key role in an exciting and dynamic new business development and growth area. You’ll be part of a team who take great pride in what they do and the positive impact their products and solutions have on a huge range of healthcare services across the UK.

This is a Fixed Term Contract (FTC) position to cover maternity leave, 6mths minimum with possible extension to 9-12mths. Full time, Mon-Fri 35hrs/week.

Salary: £35k-£40k gross per annum (DOE and pro rata for the FTC term) + benefits.

Location: UK based. The role is flexible - either working remotely in the UK, or hybrid split working from home and in the office (Leyland, Lancs).
There will be requirements to travel to the office/s and client sites across the UK as needed to carry out the duties of the role and for business purposes. (Driving licence required)

If this sounds like the right new job opportunity for you, please apply online now with your CV. 

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