Marketing Executive (hybrid office & home working) - North West

Do you enjoy multi-channel marketing, creating engaging content with a team of designers, video and copywriters to tell the story and put the business in front of prospective customers? Can you use your marketing skills to co-ordinate effective multi-channel campaigns and grow the reach and engagement across digital channels?

Then we could have your ideal role!

We’re working with a Lancashire tech company leading the way in innovative digital healthcare business solutions - they already have some of the most innovative products in the sector and there’s plenty more to come!

What you’re looking for?

Working closely with the Head of Marketing, a team of creative content and communications professionals and external agencies you will coordinate go to market campaigns that excite and engage prospects and customers building a pipeline of new business and lifetime value to retain customers. You will tell their story and share exciting product developments that provide a solution driven product across business brands and products. You'll be involved in campaign management from concept planning, delivering and monitoring across the web, social media, direct comms, events and paid media channels.

• Focus on creating new and engaging content across marketing and media channels
• Showcasing their product discovery ethos and increasing visibility and awareness of new developments
• Working with a creative team and inbound marketing specialist to support product content assets
• Develop and deliver campaign plans, planning and coordinating marketing initiatives across all multiple marketing channels
• Plan and deliver Go To Market Strategies for new and existing products
• Co-ordinate the inclusion of customer feedback and insights into product development and service delivery

Are you what they are looking for?

We’re looking for a creative thinker with a friendly and confident personality and great interpersonal skills. A self-starter equally happy to work independently or with multiple teams. Someone resilient with excellent social skills and comfortable challenging people on the info they supply if necessary.

Experienced with:

• Content marketing planning and execution across digital and social media channels
• Coordinating integrated marketing and communication campaigns across of the full marketing mix from concept to measurement
• Passion for IT/Tech and digital development industry OR experience of the Health sector and audiences
• Copywriting and editing short and long form content across digital and print
• Managing web & social media presences, increasing engagement as well as scheduling and publishing content

and what can they offer?

• The chance to work with a great bunch of people in an innovative, driven and passionate environment.
• A competitive salary with a range of additional benefits and a hybrid mix of home and office working.
• Formal training, on the job development opportunities plus mentoring and coaching.
• The opportunity to travel to other UK group offices, client sites and external events