Marketing Manager (hybrid) Chorley/Lancashire - North West

dependent on experience hybrid working + great benefits - Sales & Marketing

Ref: 556 Date Posted: Monday 27 Nov 2023

We’re looking for a hands-on, strategic marketing manager for a leading technology company based in Chorley. Someone with the ideal blend of passion and skill across B2B digital and direct marketing – experienced with creating customer personas, PPC, SEO, email marketing, LinkedIn campaigns and creating engaging content. Helping to position the business as a thought leader in their field, launching and managing successful marketing campaigns which deliver outstanding ROI.

What you’re looking for?

Working closely with the Sales & Marketing Director and MD you’ll help to design, deliver and manage the marketing strategy, managing 1 internal marketer and multiple external 3^rd parties.

It a hands-on role, so if you love rolling your sleeves up and getting stuck-in this could be for you.

Develop and implement a marketing strategy that will generate qualified leads in excess of £2M
Execute cohesive multi-channel marketing campaigns, including email, SEM, LinkedIn, PPC and offline
Drive marketing innovations, such as email automation, to maximise ROI
Develop lead nurture programs to turn cold leads into hot leads
Ensure all activity is tracked, reported and that the marketing plan is adjusted based on performance.
Ensure cross company engagement in the strategic re-brand and consistent guidelines are adhered to in all marketing and communications activity across the business.
Measure key performance metrics, including website traffic, audience engagement, bounce rate and ad spend return on investment. Use analytics tools to optimise campaign performance, A/B and multivariant testing, customer segmentation, landing page optimisation. Use data to drive strategic and tactical decision making
Organise customer events and develop support material for other exhibitions Represent the company at industry events and conferences
Work in collaboration with the sales team to ensure that all marketing activities lead to revenue generation

What are we looking for?

Someone with at least 5 years’ experience working in B2B marketing, ideally degree qualified or with an equivalent marketing qualification. Demonstrable experience of building and executing successful marketing strategies that positively impact awareness and pipeline growth

A thorough understanding of analytics tools, marketing dashboards, CRM’s and database management
Track record of managing external consultants and agencies
Great at creating engaging content across multiple channels and platforms
Excellent written skills with a flair for copy writing and SEO
Someone with the ability to present at board level, inspire a tea, experienced with budget management and consistently assessing marketing ROI

What can we offer?

The opportunity to join a successful, growing company in a highly visible role which will have a major impact on the short and long term success of the business.
The chance to design and deliver a new marketing strategy with freedom across multiple channels, platforms and marketing techniques.
Hybrid office/home working
A great range of benefits
Competitive salary