informed recruitment for people in product

recommended books for Product Managers

 

 

 

 

Inspired: How to Create products Customers Love - Marty Cagan 

"Why do some products make the leap to greatness while others do not? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything. - How do you decide which product opportunities to pursue? - How do you get evidence that the product you are going to ask your engineering team to build will be successful? - How do you identify the minimal possible product that will be successful? - How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more? - How can you adapt Agile methods for commercial product environments? Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry."

 

 

PM Interview Questions: Over 160 problems and Solutions for Product Mangement Interview Questions - Lewis C. Lin with Teng Lu

"Over 160 Real PM Interview Questions from Top Tech Companies. The PM Interview Questions is a resource you don’t want to miss. The world's expert in product management interviews, Lewis C. Lin, gives readers over 160 practice questions to gain product management (PM) proficiency and master the PM interview. It contains 160+ real interview questions from top tech companies including: Google, Facebook, Amazon, Uber, Dropbox, Microsoft. Fully Solved Solutions - the book contains fully solved solutions so readers can learn, improve and do their best at the PM interview."

 

 

 

 

Hooked: How to Build Habit-Forming Products - Nir Eyal

"Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour."

 

 

 

Agile product Management with Scrum: Creating Products That Customers Love - Roman Pichler

"In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team. Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face."

 

Strategize: Product Strategy and Product Roadmap Practices for the Digital Age by [Pichler, Roman]

 

 

Strategize: Product Strategy and Product Roadmap Practices for the Digital Age - Roman Pichler

"Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age."

 

 

 

Cracking the PM Interview: How to Land a Product Manager job in Technology - Gayle Laackmann-McDowell and Jackie Bavaro

"Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch.""

 

 

 

The Lean Startup: How Constant Inovation Creates Radically Successful Businesses - Eric Ries

"Eric Ries is an entrepreneur and author of The New York Times bestseller The Lean Startup. He serves on the advisory board of a number of technology startups, and has consulted to new and established companies as well as venture capital firms. Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean."

 

  

 

 

The Design of Everyday Things - Donald A. Norman

"Even the smartest among us can feel inept as we try to figure out the shower control in a hotel or attempt to navigate an unfamiliar television set or stove. When The Design of Everyday Things was published in 1988, cognitive scientist Don Norman provocatively proposed that the fault lies not in ourselves, but in design that ignores the needs and psychology of people. Fully revised to keep the timeless principles of psychology up to date with ever-changing new technologies, The Design of Everyday Things is a powerful appeal for good design, and a reminder of how -- and why -- some products satisfy while others only disappoint."

 

 

 

Steal Like an Artist - Austin Kleon

"When asked to talk to students at Broome Community College in upstate New York in the spring of 2011, Austin Kleon wrote a simple list often things he wished he'd heard when he was their age: 'Steal like an artist; Don't wait until you know who you are to start making things; Write the book you want to read; Use your hands; Side projects are important; Do good work and put it where people can see it; Geography is no longer our master; Be nice (the world is a small town.); Be boring (it's the only way to get work done.); and, Creativity is subtraction.' After giving the speech, he posted the text and slides to his popular blog, where it quickly went viral. Now Kleon has expanded his original manifesto into an illustrated guide to the creative life for writers, artists, entrepreneurs, designers, photographers, musicians, and anyone attempting to make things - art, a career, a life - in the digital age. Brief, direct, and visually interactive, the book includes illustrative anecdotes and mini-exercise sections calling out practical actions readers can take to unleash their own creative spirits."

 

Product Details

 

 

Getting Things Done: The Art of Stress-free Productivity

"Since it was first published in David Allen's Getting Things Done has become one of the most influential business titles of its era, and the book on personal organisation. 'GTD' has become shorthand for an entire way of approaching the professional and personal tasks everyone faces in life, and has spawned an entire culture of websites, organisational tools, seminars, and offshoots. 
For this revised and updated edition, David Allen has rewritten the book from start to finish, tweaking his classic text with new tools and technologies, and adding material that will make the book evergreen for the coming decades."

 

 

 

Influence: The Psychology of Persuasion - Robert B. Cialdini

"Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success."

 

 

 

Don't Make Me Think - Steve Krug

"Since Don’t Make Me Think was first published in 2000, hundreds of thousands of web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. It’s still short, profusely illustrated…and best of all–fun to read. If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on websites."

 

 

 

 

The Product Manager's Survival Guide - Steven Haines

"The world of business is moving at breakneck speed. More is being demanded of everyone with fewer resources than ever. In no profession is this more apparent than Product Management. Written by one of today's leading Product Management thought-leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience, whether you're a novice product manager or seasoned Product Management leader, you’ll find everything you need to make consistent positive impacts on your business. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically in a way that is noticeable and measurable."

 

 

 

The Four Steps to the Epiphany: Successful Strategies for Products That Win - Steve Blank

"The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when."

 

 

 

The Innovator's Dilemma (Management of Innovation and Change) - Clayton M. Christensen

"An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative--and consistently noted as one of the most valuable business ideas of all time--The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without."

 

 

 

 

Building Great Software Engineering Teams - Josh Tyler

"Author Josh Tyler has spent nearly a decade building teams in high-growth startups, experimenting with every aspect of the task to see what works best. He draws on this experience to outline specific, detailed solutions augmented by instructive stories from his own experience. In this book you’ll learn how to build your team, starting with your first hire and continuing through the stages of development as you manage your team for growth and success. Organized to cover each step of the process in the order you’ll likely face them, and highlighted by stories of success and failure, it provides an easy-to-understand recipe for creating your high-powered engineering team."

 

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